Display windows and advertising surfaces are made to be the dominant subject of seeing in a cityscape. They are designed to attract the focus of nearby passengers to themselves. Sometimes, observers pay their attention to other things when passing by these displays. In other words, they react against the quiddity of displays and what they have been designed for. Is it for this reason that window displays try more and more to dissolve their surrounding world in themselves by becoming larger, brighter and more illuminated? In fact, not only they compete with each other, but also they compete with their surrounding world.
In these series, I have tried to push these illuminations to their maximum, to picture that how will they function when they reach to their limits when they become so shiny that they might start to lose their dominance and become a source to see their surroundings, instead of being in a center of attention.
